Aureole SW-579M Quartz Watch (OH)

Make: Aureole Switzerland
Type: Analog Quartz
Hand and Dial: Arabic Numerals and Dauphine Lumen Hands
Width: 36mm
Height: 42mm
Thickness: 8mm
Lug Width: 20mm
Strap: Brand-New Aviation Bund NATO Strap
Pouch / Box: Brand-New EVA Type Zipper Pouch

Aureole Watch Co was created in 1868 by Philidor Wolf in La Chaux-de-Fonds, Switzerland. Aureole produced some of its own movements, specializing in quality lever-watches. For a time, they also produced chronographs, ultra-slim watches and repetitions. It then moved into the wristwatch market by combining in-house calibers with high-end design and well-finished cases. The models followed one after the other over the decades, particularly in 1932 with one of the first wristwatches to have the date in an aperture (rectangular watch case, date at 12 o’clock). This concept of course is now widespread.

From 1933, Aureole offered water-resistant, steel watches. In 1941, during the Second World War, the company was handed over to Lutz et Burkhardt.

In 1948 it was taken over by Marcel Choffat who relaunched it with new talent. During this “hip renaissance,” it produced up to 400,000 pieces a year in 1968. Around 1940s, Aureole, like countless other Swiss watchmakers began focusing on chronograph watches due to the growing interest for complicated watches.

It was the boom of the 50s that you'd see, many chronograph watches flying all over the watch market. They were as complicated as they can get, the quirkiness of owning one was undeniably satisfying, and apparently, Aureole was one of them. By this time, Aureole had already established its name, keeping patrons in tact for their brand.

Aureole watches were characterized by their timeless and understated designs. The brand often focused on creating watches with simple, yet sophisticated aesthetics that appealed to a wide range of consumers.

Like many Swiss watchmakers, Aureole placed a strong emphasis on quality craftsmanship and precision. The brand utilized fine materials and Swiss-made movements to ensure the reliability and accuracy of its timepieces.

Aureole offers a variety of watch models, including dress watches, sports watches, and chronographs. Each model was designed to cater to different tastes and preferences, providing options for both formal and casual occasions.

While Aureole watches were known for their quality and design, they were not as widely available as some of the larger Swiss watch brands. As a result, Aureole timepieces are often considered to be collector's items among watch enthusiasts.

Today, vintage Aureole watches are sought after by collectors due to their historical significance and classic design aesthetics. Collectors appreciate the opportunity to own a piece of Swiss watchmaking history and often seek out well-preserved examples of Aureole timepieces.

Although specific details about Aureole's history and production are not as widely documented as some other Swiss watch brands, the brand's legacy lives on through the watches that have survived over the years. These timepieces serve as reminders of Aureole's contribution to the world of horology.

While Aureole watches may not be as well-known as some other Swiss watch brands, they nonetheless hold a special place in the hearts of collectors and enthusiasts who appreciate their classic design, quality craftsmanship, and historical significance.

Here we have a modern Aureole timepiece. The dial is midnight black with white Arabic numerals and Dauphine hands equipped with lumens that are operable. Cool! They were given a good clean-up and are now in near mint condition.

This watch has a squarish polished case with curved ends ala 1970s Seiko designs and modern day European high-quality brands. It was given a good buff and is in excellent condition albeit miniscule scratches that is common with aged watches.

The crown is located at 3H and is easily accessible.

The quartz movement has also been given a good clean-up and is working excellently. The battery has been replaced on 24 October 2023; hence, the next battery replacement is a few years away.

A brand-new hi-quality Aviation Bund NATO Style black leather and nylon strap is also provided. The Buyer has the option to choose a different strap from my array of straps available.

The pictures provided show the watch’s case in immaculate condition (no dents and major scratches), and the movement within squeaky clean and well maintained. It has also been demagnetised to improve parts reliability, minimise wear & tear, and improve accuracy. The only drawback is the lack of documentation and original box, so a simple aftermarket box / pouch will be provided instead.

A simple yet stylish sporty watch that is excellent value for money.