{"product_id":"circa-2000s-gucci-7700m-tank-quartz-watch-oh","title":"Circa 2000s Gucci 7700M Tank Quartz Watch (OH)","description":"\u003cp\u003eMake: Gucci Swiss\u003cbr\u003eType: Quartz\u003cbr\u003eModel: 7700M\u003cbr\u003eMovement: ETA 980.163\u003cbr\u003eHand and Dial: 3D Lumen Arabic + Baton Indices with Sword Hands\u003cbr\u003eWidth: 27.8mm\u003cbr\u003eLug to Lug Height: 38.0mm\u003cbr\u003eThickness: 7.9mm\u003cbr\u003eLug Width: 20mm\u003cbr\u003eStrap: Original Genuine Black Leather Strap with Silver Buckle\u003cbr\u003eBox: Original Gucci Box provided\u003c\/p\u003e\n\u003cp\u003eGucci began as a leather goods and luggage company in Florence in 1921, founded by Guccio Gucci. Watches came much later, but they eventually became an important part of Gucci’s transformation from a fashion house into a full luxury lifestyle brand.\u003c\/p\u003e\n\u003cp\u003eGucci entered the watch market seriously during the 1970s. Unlike traditional Swiss watchmakers that focused primarily on horology, Gucci approached watches as fashion luxury accessories.\u003c\/p\u003e\n\u003cp\u003eA major turning point came in 1972, when Gucci opened a watchmaking division in La Chaux-de-Fonds — one of the historic centers of Swiss watchmaking. This allowed Gucci watches to legally carry the “Swiss Made” designation.\u003c\/p\u003e\n\u003cp\u003eThe early strategy was:\u003c\/p\u003e\n\u003cp\u003eSwiss quartz reliability\u003cbr\u003eStrong fashion identity\u003cbr\u003eAffordable luxury positioning\u003cbr\u003eDistinctive Gucci styling\u003c\/p\u003e\n\u003cp\u003eThe watches quickly became commercially successful.\u003c\/p\u003e\n\u003cp\u003eOne of the most important early models was the Gucci 2000 series, designed by Severin Wunderman.\u003c\/p\u003e\n\u003cp\u003eWunderman helped transform Gucci watches into a global business phenomenon. The Gucci 2000 became extremely popular because it combined:\u003c\/p\u003e\n\u003cp\u003eMinimalist elegance\u003cbr\u003eSwiss quartz movements\u003cbr\u003eLuxury branding\u003cbr\u003eRelatively accessible pricing\u003c\/p\u003e\n\u003cp\u003eDuring the 1980s, Gucci watches became status symbols, especially in the United States and Asia.\u003c\/p\u003e\n\u003cp\u003eAt one point, Gucci watches reportedly accounted for a huge percentage of the global fashion-watch market.\u003c\/p\u003e\n\u003cp\u003ePerhaps the most iconic Gucci watch of the 1980s was the Gucci 11\/12 “Bezel Watch.”\u003c\/p\u003e\n\u003cp\u003eFeatures included:\u003c\/p\u003e\n\u003cp\u003eInterchangeable colored bezels\u003cbr\u003eSlim bangle-style case\u003cbr\u003eSwiss quartz movement\u003cbr\u003eFashion-forward design\u003c\/p\u003e\n\u003cp\u003eOwners could swap bezel colors to match outfits, making it one of the defining fashion watches of the decade.\u003c\/p\u003e\n\u003cp\u003eToday, vintage Gucci bezel watches remain highly collectible and are strongly associated with 1980s luxury fashion culture.\u003c\/p\u003e\n\u003cp\u003eThe Gucci family business went through severe internal disputes during the 1980s. Counterfeiting also became a massive problem.\u003c\/p\u003e\n\u003cp\u003eIn the 1990s, Gucci underwent a major restructuring under Tom Ford and executive Domenico De Sole.\u003c\/p\u003e\n\u003cp\u003eThis period revived Gucci as a high-fashion luxury powerhouse.\u003c\/p\u003e\n\u003cp\u003eGucci watches also became more upscale in styling and branding during this era.\u003c\/p\u003e\n\u003cp\u003eKering eventually gained control of Gucci. Under Kering, Gucci expanded its luxury positioning further.\u003c\/p\u003e\n\u003cp\u003eModern Gucci watches are still Swiss-made and are produced through Gucci’s Swiss watch division.\u003c\/p\u003e\n\u003cp\u003eHere we have an all-time favorite amongst watch enthusiasts - the classy yet elegant Gucci 7700M circa 2000s.\u003c\/p\u003e\n\u003cp\u003eIts classy, curved Tank silver shaped case, 3D Lumen Arabic + Baton indices, Sword Hands and date window are in stunning condition after a good deep clean-up. The silver case and strap were given a deep cleaning that removed most of the obvious scratches and age marks and is now in excellent condition.\u003c\/p\u003e\n\u003cp\u003eThe movement was serviced on 26 May 2026 that included a new battery and should be able to operate unhindered until the next servicing thereby providing the owner peace of mind. The crown has been uncorked to prevent battery drainage.\u003c\/p\u003e\n\u003cp\u003eThe signed crown is located at the 3H position is easily accessible. The date and hands quickset operate in the traditional manner of uncorking and rotating the crown accordingly.\u003c\/p\u003e\n\u003cp\u003eThe watch also comes with the original genuine leather black strap with silver buckle. The condition is slightly below average, so a brand-new good quality black leather will be provided as part of the deal.\u003c\/p\u003e\n\u003cp\u003eThe case width and height are approximately 27.8mm (w\/o crown) and 38.0mm respectively. The lug width is 20mm and the strap can accommodate wrists up to 19.5cm.\u003c\/p\u003e\n\u003cp\u003eTo the best of our knowledge while servicing this timepiece, everything is original. No other parts were replaced with aftermarket or modified parts.\u003c\/p\u003e\n\u003cp\u003eEven though all seals and gaskets are in place, this timepiece has not been water-resistant tested due to its age.\u003c\/p\u003e\n\u003cp\u003eThe pictures provided shows the watch in near-mint condition, and the movement within is squeaky clean and well maintained. It has also been demagnetised to improve parts reliability, minimise wear + tear, and improve accuracy.\u003c\/p\u003e\n\u003cp\u003eThe watch comes with its original heavy duty wooden box with cushion.\u003c\/p\u003e\n\u003cp\u003eBear in mind that this watch has seen many of the previous owners’ ups and downs in life and should be cherished and well taken care of for the next generation to savour such engineering beauty.\u003c\/p\u003e\n\u003cp\u003eThis very rare Gucci Curved Tank will make a beautiful birthday present for that special someone, and its value will appreciate over time.\u003c\/p\u003e\n\u003cp\u003eThis is a rare highly sort-after Gucci 7700M Curved Tank in near mint condition with original box; so, be unique and own a rare Watch that is almost impossible to source in such fine condition or purchase it for that special someone.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Altimate Group","offers":[{"title":"Default Title","offer_id":43362135933017,"sku":null,"price":488.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0279\/7590\/9465\/files\/IMG20260527095434.jpg?v=1780088432","url":"https:\/\/shop.altimate.sg\/products\/circa-2000s-gucci-7700m-tank-quartz-watch-oh","provider":"Altimate Group","version":"1.0","type":"link"}